About
Us
01
Our purpose
What: We promote, attract and facilitate investment into the Emirate of Abu Dhabi.
How: We offer tailored and personalized investor care, guidance and support, coupled with structured financial and non-financial incentives.
Why: To empower investors to make a real difference for themselves, Abu Dhabi and the world.
02
Our vision
Build an investment destination in Abu Dhabi that inspires innovators to create, achieve and grow.
03
Our values
We are authentic
We are an organisation trusted by our investors, our partners and our employees. We don’t act through false promises, but with integrity and authenticity at all times.
We are innovative
We are bold and brave, willing to try new things and explore new opportunities. Much like our investors, we dare to be different and challenge the impossible.
We are passionate
We believe in the Abu Dhabi journey and that of our investors. We reflect the passion of innovators that call Abu Dhabi home now and in the future.
We are empowering
We enable creativity, innovation and ambition through our investors and partners. We provide the tools, data, facilities and access that allows innovators to realise their ambitions.